Coming soon : SRK in 3D

By T S Sudhir 
Bollywood is all set to get Modi-fied. Top guns like Shahrukh Khan and Salman Khan are set to follow in the PM-hopeful’s footsteps by going 3D. Now that the campaign part of the Indian Political League has got over, the men behind the 3D hologram are set to take the dream merchants places. Literally.
3D modi
“An A-lister can at best go to 10 to 12 cities before the release of his or her movie. Now with 3D holography, he or she can go to 500 cities at the same time,” says film director Mani Shankar, who has done 3D holography work with Modi in December last year for the Gujarat elections and K Chandrasekhar Rao of the TRS and former Andhra Pradesh CM Kiran Kumar Reddy in this election.
The argument is that Bollywood that has to make its moolah over Friday, Saturday and Sunday, will find promotion through holography high impact. Shankar adds, “The star can go to small towns where a big star has never gone, it will create a wider net for the first three days.”
Conscious of the fact that the celebrity nature of the stars will make fans want to take selfies with them, Shankar and his team is working on making that happen. In terms of cost, Shankar reckons holography will cost just 1/20th that a regular movie promotion roadshow incurs. Political parties spent 3-4 crore rupees this election with the speech shown at some 150 to 200 different locations.
Red Chillies Entertainment has already contacted Shankar to promote `Happy New Year’ and Salman is also likely to come on board for `Kick’. Atleast four individuals can be seen together at the same time on the 3D screen, unlike a politician who usually delivers the speech alone.



About t s sudhir & uma sudhir

Uma Sudhir and T S Sudhir are senior journalists, based in Hyderabad. Both work for NDTV. Uma is a Tamilian, who was educated in
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